Pop star Bruno Mars is reaching new heights of his career these days. Following his record-breaking Super Bowl 2014 halftime performance – which attracted 115.3 million viewers – the ‘Grenade’ singer’s albums and songs are rocketing up on the Billboard’s charts. Nielsen SoundScan reported that the star’s second studio record, titled ‘Unorthodox Jukebox’ jumped from No. 18 to No. 7 with 42,000 units sold – which is up 180% – while the ‘Marry You’ singer’s first album, ‘Doo-Wops & Hooligans’ flew from No. 82 to No. 19, with 16,000 units sold – up 303%.
Mars’ two albums are on the rise after less than one full day of impact from the big game, which was held on Sunday, February 2, 2014. The ‘Locked Out Of Heaven’ singer’s sales are most likely going to increase further next week, after a complete seven days of sales are calculated following the Super Bowl 2014.
The Super Bowl’s impact on Mars’ career and music sales is unique, as he is the only halftime show performer with just two albums under his belt. This means that all sales will be focused on just those two records and their singles, while other superstars who performed in the previous years – including Madonna, Beyonce, Bruce Springsteen and Paul McCartney – witnessed their chart impact following the Super Bowl performance spread across a number of records and singles.
Pop diva Beyonce headlined the Super Bowl halftime show in 2013, but unlike Bruno Mars, she did not have an album at the time which was riding high on the charts.
Photo Credits: DropsMusic