Popular American singer and songwriter Bruno Mars is set to perform at the Pepsi Super Bowl XLVIII Halftime Show on February 2, 2014. Rumors of the ‘Grenade’ singer’s booking started making the rounds when the Los Angeles Times broke the news on Friday, September 6, 2013 and they were confirmed during the weekend. On September 8, 2013, Mars himself made the announcement on ‘Fox NFL Sunday’ in Times Square, alongside co-hosts Terry Bradshaw and Curt Menefee.
Shortly after the ‘Locked Out Of Heaven’ singer’s announcement, a minute-long trailer encompassing his rise as childhood Elvis impersonator to global superstar was posted on Mars’ official YouTube channel. Coincidentally, the ‘Just The Way You Are’ singer became the fastest male artist who managed to score five No. 1s on the Billboard Hot 100 chart since Elvis Presley.
The upcoming, coveted performance is set to be Mars’ biggest one yet, as the Super Bowl is traditionally the most-watched TV event in the US every year and the Halftime Show often has higher ratings than the game itself. The most-watched event in the US TV history is Madonna’s 2012 performance, which attracted more than 114 million viewers, while Beyonce’s 2013 performance – the first Pepsi-sponsored Halftime – had 110.5 million viewers tuning in.
As Super Bowl XLVIII is coming to New York in 2014, the city can expect a lot more music before Bruno Mars’ performance and the NFL is preparing a series of concerts in the days leading up to the Super Bowl.
Photo Credits: Ieeet