The 27th annual Golden Disk Awards saw South Korean pop star Psy take away the top prize for his world-famous hit ‘Gangnam Style’. The Golden Disk Awards is a Korean pop event which is also known as the Korean Grammy’s. The two-day event featured many awards related to Korean pop music (K-pop)
The event included performances by many superstars like boy-band Super Junior and was held at Kuala Lumpur in Malaysia. South Korea is popular for its K-pop culture and several fans turned up for the event. Psy’s Gangnam Style has become extremely popular all over the globe and in December 2012, it even achieved a landmark when it became the first ever video on the streaming site YouTube to reach 1 billion hits.
The song claimed the Song Of The Year award at the Golden Disk Award show. Psy has also become the first K-pop artist to achieve mainstream success in the US due to the popular hit. The song was released in July 2012 and was based on the materialism prevalent in South Korea today, particularly in relation to the Gangnam section of the city. Psy has informally named the area Seoul’s Beverly Hills. While describing the video, the singer said that he did not want to look cool and was going for a different look.