Ricardo Arjona – one of the most successful Latin American artists of all time – debuted his latest single, titled ‘Apnea’ from the upcoming, highly anticipated album ‘Viaje’. The Latin singer and songwriter premiered the powerful ballad on March 4, 2014, following a week of posting clues related to the track to his 12 million followers on Facebook.
The ‘El Problema’ singer gave his fans a chance to unlock the first minute of the new single on March 3, 2014, by reaching 50,000 clicks through a campaign on his official website. As the campaign surpassed 100,000 clicks, the preview was obtained by the superstar’s fans one day before the official debut. Moreover, an official video with lyrics was uploaded on YouTube and the single was delivered to digital retailers by Sony Music Latin.
The singer said, “There are personal events that made me write this song. The lyrics, word for word are what I lived and breathed with those around me. I couldn’t find another word in the dictionary to reflect the feeling of this abandonment more accurately than Apnea.”
Arjona’s career spans over 20 years and he had five No. 1 songs on the Hot Latin Songs chart. His most recent entry was ‘Te Quiero’, which was at the top of the chart for 2 weeks in September 2012. His upcoming album ‘Viaje’ is set to be released on April 29, 2014.
Photo Credits: Zabatika