She was another kid from New Zealand who reached the top of the pop charts with her Grammy-winning single, Royals and a debut album called Pure Heroine that sold over 1.6 million albums in the United States alone. She is also a confirmed Taylor Swift squad member, and the two voices of this generation are so close, the former says of the latter: “She brings an intelligence, an edge and a wit that we haven’t seen in mainstream pop music in a very long time. We play each other new music we’re working on. We cheer each other on. I’m so lucky to have her in my life”.
If you think Swift is just saying that to be nice, then check this out. The late David Bowie, who Lorde worships, told her once: “listening to you is like listening to tomorrow”. And Foo Fighters frontman and former Nirvana drummer, Dave Grohl invited her personally to sing All Apologies at the band’s induction ceremony into the Rock N Roll Hall of Fame.
And here is her latest banging achievement – Lionsgate “basically handed over creative control, and it has been my entire life” for the next instalment in the Hunger Games movie, a franchise that has grossed over $1.6 billion. She is also working with makeup giant, MAC Cosmetics, for a special edition pink-plum lip color that will be called Pure Heroine. All of this, and she has just turned 18 years old. Ron Perry, President of Songs, Lorde’s publishing company says of her: “She is a combination of a rebel and a CEO”.
Lorde, real name Ella Yelich-O’Connor is from a seaside town in New Zealand, where she grew up like any regular teenager, having lots of friends in high school and doing fun stuff for her age. Her dad is a civil engineer, while her mother, Sonja Yelich, is an award-winning poet who supported her daughter from the start. She has been dubbed a “prodigy”, “genius” and other fantastic names that kids her age don’t really get labelled with.
Only time will tell how much she is going to influence the pop music industry and if she leaves a mark just like her idol, Bowie.