If you thought metal was dying a slow death, think again! Heavy metal legends Metallica officially got their 10th studio album, Hardwired… To Self-Destruct platinum. That’s a great feat to achieve, considering the decades the band has been around. It took only 26 weeks for the album to certify, though this is a little longer than their last, Death Magnetic, which took only 6 weeks.
However, Metallica was a little sneaky with their tactic to get Hardwired… To Self-Destruct at the position it is in today. They just doled out the album to every buyer who purchased a ticket for their tour. This smartness even landed them the #2 spot on Billboard back in March.
Of course, you have to admit that the long-awaited comeback of the living metal legends was well worth it. Their album spawned major hits, including Moth Into Flame, Now That We’re Dead, Hardwired, Spit Out The Bone and Murder One, their tribute to the late Mötorhead frontman, Lemmy Kilmister. As soon as the album was released, they dropped the videos for each of the tracks off the album, which spawned millions of views within days.
Hardwired… To Self-Destruct was produced at Metallica’s very own studio. They’ve even set up their own recording label, called Blackened Recordings. They celebrated their feat by posting to Twitter with a very cheeky image. They captioned it: “Blackened Recordings execs presenting platinum awards to Blackened Recordings artists Metallica for 1M sales of “Hardwired…” in the US!” The image is of Metallica’s Lars Ulrich, James Hetfield, Kirk Hammett and Robert Trujillo accepting the honor from, who else, but Ulrich, Hetfield, Hammett and Trujillo!