U2 offers latest album for free download on iTunes, but still gets paid by Apple.
In what is being considered the largest album release of all times, U2 has offered its fans a free download of their new album ‘Songs of Innocence’ on iTunes. The band was paid $100 million by Apple in a partnership announced at the Apple event at the Flint Center in Cupertino, California, after they performed a new song from the album on September 9, 2014. The album will be physically released on October 13, 2014 by Island Records.
‘Songs of Innocence’ was automatically added to the iTunes libraries of 500 million users across 119 countries. Apple has reportedly paid the band and Universal an unspecified fee as a blanket royalty, while also committing to a marketing campaign worth $100 million, including a global television campaign for a ‘free’ release.
The band’s 13th studio album was recorded in Dublin, London, New York and Los Angeles and is produced by Danger Mouse, along with Paul Epworth, Ryan Tedder, Declan Gaffney and Flood. The songs are reported to revolve around themes of home and family, relationships and discovery.
The Irish band has released an album after five years. In late 2013, U2 had delayed work on their studio album to contribute a new song to the film Mandela: Long Walk to Freedom.The track, entitled Ordinary Love, was written in honor of Nelson Mandela and won the 2014 Golden Globe Award for ‘Best Original Song’.
Photo Credits: The New York Times